Founding Story
Richard Saint-Ford is the founder, self-taught perfumer, and creative director of IGGYWOO - a brand born from his ethos, Scent You Can Feel. Our superpower derives from the uniqueness of our founder being a self-taught perfumer, creating from a place of pure emotion, thinking outside the lines of the possible. Richard believes that when everything begins with feeling, individuality, and creative defiance, it unlocks something more honest, more human, and more alive.
Our fragrances are crafted for total sensory escapism - each ingredient chosen to evoke self-expression and deepen your emotional connection to mind, body, and soul. Every fragrance invites you to explore unique lived memories or imagined worlds of intoxicating fantasy, becoming an escape you return to each time you wear it - and a reflection of your unapologetic self.
Welcome to the world of IGGYWOO - a place where every creation begins with emotion and evolves, one ingredient at a time.
Our Ethos
Fragrance Without Labels
IGGYWOO was never built for categories. Not for age, race, or gender. Fragrance lives deeper than that -it’s human. Skin doesn’t care for boxes, and neither do we. We create for feeling, not prescription.
No Rules, Only Feeling
For us, scent starts where emotion lives. We honour what matters, safety, science, sustainability, but we don’t write formulas. We spark the story. You take it further.
You Are the Final Ingredient
A note is only an idea until it meets your skin. Until it collides with your joy, your longing, your love, your fire. That alchemy is yours alone. That’s where the fragrance truly begins.
Crafted With Intention
Every IGGYWOO fragrance is built with care and consciousness.Each scent is vegan, cruelty-free with organic and upcycled botanicals, turning what’s overlooked into something extraordinary.
We leave out what doesn’t serve you: more than 1,300 EU-listed allergens, parabens, phthalates, hydroquinone, avobenzone, BHT, BHA, octinoxate, and anything derived from animals. No excess.
No noise. Just what matters - fragrance that feels as good as it smells.