"IGGYWOO translates to the word 'Imagination' - a guiding force behind every part of our fragrance house, each scent I create is built on pure emotion, imagination, and unapologetic self-expression"

Founding Story

Founded in Los Angeles, California, by British self-taught perfumer and Creative Director, Richard Saint-Ford, IGGYWOO takes its name from a childhood word he shared with his bohemian grandmother, meaning “imagination” - a word that guides every part of our fragrance house. 

Each scent built on emotion, imagination, and unapologetic self-expression, acting as a bottled portal to immerse you in vivid memories or imagined worlds of pure escapism. 

Every IGGYWOO fragrance is composed from rare and never-used-before ingredients chosen for their emotional charge and unique profile, inviting wearers to explore personal, nostalgic memories or intoxicating imagined worlds, becoming both an escape and a reflection of their truest, most unapologetic selves.

Our Ethos

Fragrance Without Labels
IGGYWOO was never built for categories. Not for age, race, or gender. Fragrance lives deeper than that -it’s human. Skin doesn’t care for boxes, and neither do we. We create for feeling, not prescription.


No Rules, Only Feeling

For us, scent starts where emotion lives. We honour what matters, safety, science, sustainability, but we don’t write formulas. We spark the story. You take it further.


You Are the Final Ingredient

A note is only an idea until it meets your skin. Until it collides with your joy, your longing, your love, your fire. That alchemy is yours alone. That’s where the fragrance truly begins.

Crafted With Intention

Every IGGYWOO fragrance is built with care and consciousness.Each scent is vegan, cruelty-free with organic and upcycled botanicals, turning what’s overlooked into something extraordinary. 

We leave out what doesn’t serve you: more than 1,300 EU-listed allergens, parabens, phthalates, hydroquinone, avobenzone, BHT, BHA, octinoxate, and anything derived from animals. No excess. 

No noise. Just what matters - fragrance that feels as good as it smells.